_03
Kickstarter
The promo video a Kickstarter campaign should have had.
- type
- case
- _03 of _04
- includes
- briefing · process · result
in stock from february 2027
product details
Find a Kickstarter campaign with a weak or missing video, and make a promo video for it.
process
I picked the Freebell by Ben's Climbing Gear, a device for lead rope solo climbing. The pitch deck covered the script, voiceover, storyboard and style boards. From there, I turned the storyboard into an animatic in After Effects. At one point I decided to slightly alter some of the camera angles compared to the storyboard, to add more variety to the scenes.
result
A 40-second promo video that starts with the problem and builds to the solution the Freebell offers.
